Mastering Film Marketing
Mastering Film Marketing is your guide to understanding some of the most critical aspects of promoting your indie film. Each chapter was inspired by the teachings of one of the most storied film marketing executives of our time: Jim Fredrick.
Jim was president of marketing at Castle Rock Entertainment (1990 - 1997); senior vice president of creative advertising at Warner Bros. (1997 - 2008); and executive vice president of marketing at Sony Screen Gems (2008 - 2010). This book takes the lessons and insights he shared with the author and expounds upon each one for greater context.
The goal of this book is to give you a solid foundation for creating an actionable plan for promoting your next film.
To get in touch with the author, just send a note to nick@bonsai.film and don’t forget to subscribe to the MAKE IT podcast on your favorite podcast app or on YouTube.
